Description
Launch a campaign in which participants navigate a maze to collect as many points as possible while avoiding obstacles and enemies. Players can try to improve their score by replaying, and you can organise a prize draw or reward the highest scores.
Configuration steps
To get started, consult the following article: General guide to a marketing campaign. The campaign based on the Labyrinth mechanic is made up of the following sections:
Settings: configure the general aspects of your campaign
Home: customise the home page and add legal notices
Form: define the form fields and design
Mechanic: configure the rules of the game and the design of the maze. This article will describe this section in detail.
Publication: activate your campaign and distribute it to your audience
Consult the detailed articles for each section to explore all the possibilities.
Create the graphics
Before you get started, take a look at this article for graphic advice: Creating the graphics for your campaign. You can use the templates available or import your own graphics. If you choose the latter option, here are the recommended dimensions:
Campaign background: 1920x1080px
Home page: Desktop (810x700px), Mobile (480x710px)
Form page: Desktop (810x700px), Mobile (480x710px)
Introduction page: Background image (810x700px)
Game page: 810x700px (automatic resizing for mobile)
Maze skin :
Hero at a standstill (50x50px) | Hero on the move (50x50px) | Element to avoid (50x50px) | Bonus (50x50px) |
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Image for sharing on social networks: 1200x630px
Mechanic
Introduction appearance
This step is used to configure the rules page that appears after the form and before the game mechanics:
Here are the main points:
Customise the layout of the page.
Create an image to explain the rules (template available on the platform).
Host your image and add its URL as follows:
<img src=‘https://urldevotreimage.png’>
If the image does not appear, check the HTML code and contact support if necessary.
You can change the appearance of the game rules validation button.
Game appearance
This is where you configure the settings for the maze and customise its appearance. List of modifiable elements :
Background image
Corridor colour
Wall colour
Life colours
Joystic colour
Hero at a standstill
Visual of the hero running
Item to avoid
Bonus
Result appearance
This tab allows you to customise the page that displays the results of participants after they have taken part in the Labyrinth.
List of customisable elements :
Editorial content: Display fully customisable content (HTML), such as a sentence motivating your participants to play again to improve their score.
Scoreboard rendering: Customise the appearance of the scoreboard.
Replay button: Activate the Replay button and customise its design.
Custom button: Configure a button that redirects to a URL of your choice, such as your website.
Shares
This tab lets you configure the sharing options for your campaign. You can enable or disable sharing on social networks and customise the metadata of the broadcast link, including the title, description and image. Find out more here.
Limits
If you want to restrict access to the game (e.g. number of games per day), see this article. Find out more.
Random draw
You can organise a draw among all the participants or only among the best scores (manual export required). For more details, read this article.
Data exports
The following types of file can be exported:
1. Participants: all registration data. Find out more.
2. Winners: list of winners drawn at random. Find out more.
In the export, you will find the ‘Best Score’ column, which indicates the best score achieved by the participant in your Labyrinth campaign.
Questions and answers
Can I customise the appearance of my remaining lives?
The platform does not yet allow you to change the appearance of the lives (hearts) remaining in the Labyrinth mechanic.
How can I distribute a prize in my Labyrinth campaign?
The Labyrinth game mechanic is not an instant win and does not allow prizes to be awarded instantly. However, it is possible to draw lots among the 10 highest scores in your campaign, for example, or among all the participants. Socialshaker only allows you to draw lots from all the participants. If you want to target the highest scores, you will need to draw the numbers outside the platform.