You can track the performance of your digital communication media as a source of traffic thanks to the UTM codes embedded in your URLs. They enable you to track the origin of your participants and identify the flows on your campaigns from your Google Analytics dashboard.
How do you create a UTM link?
1. Retrieve the ubishaker.com URL for your campaign from the ‘Publication’ section of the Microsite. Example url: https: //shakr.cc/36xsv
2. Go to the Google Analytics Campaign URL Builder tool and enter the following information:
Website URL: your microsite url
Campaign Source (utm_source=): traffic source (e.g. newsletter, website, Facebook, etc.)
Campaign Medium (utm_medium=): campaign medium (example: banner, email, qr code etc.)
Campaign Name (utm_campaign=): name of the campaign (example: game-summer, operation-Christmas etc.)
3. Retrieve your new URL. If you find it too long, you can use a tool like bitly to shorten it.
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