Instant Win Calendar is a game based on a customisable calendar. Each date in the calendar gives access to a scratch-off game. By scratching the visual, users find out immediately whether they have won a reward or not.

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Before getting started, we recommend that you read this article, which explains the basics of creating graphics on Socialshaker: Creating the graphics for your campaign. As with all the other mechanics, you can choose between using the templates provided or importing your own template.
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If you choose the latter option, you will need to create the following elements for this mechanic:

Note that you can use the campaign background as the default background for all pages on Mobile by checking the appropriate box :

To find out more about the steps involved in creating a campaign, we recommend you start with the following article: General guide to a marketing campaign.

The Instant Win Calendar consists of the following sections:

In this section, we'll look at the menus in the Mechanics tab of your campaign.

The mechanics of the Instant Win Calendar game are based on the system of rewards. When users open a box, they are redirected to an Instant Win page. This page enables them to find out instantly whether they have won a reward or not. If the participant wins a reward, they are redirected to the ‘Won’ results page. If not, the user is redirected to the ‘Lost’ result page. To find out more about the configuration of rewards, see this article.
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The ‘Calendar’ section allows you to generate the boxes to be displayed. To do this, enter the start and end dates, then click on ‘Confirm’ to create the corresponding boxes. Each box can then be configured independently, in particular by adding a personalised image.

You can set the following elements:

To find out how to organise sharing on social networks, we recommend that you read this article: Sharing your game on social networks.
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To find out how to set one or more restrictions on your game, we recommend you read this article: How can I restrict access to my campaign?
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You need to set the text and visuals of the Desktop and Mobile backgrounds for the two pages, Won and Lost. You can also create one or more action buttons, with redirections to a merchant site for example.
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This page is designed to display the title and image of the reward won by the user at the time of entry. You can import a background image, as well as a mobile-friendly version. You can also customise the title and add an optional description in HTML format. You can also add a custom button with the URL of your choice.
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This page is the destination for all players who have not won a reward. You can customise the message displayed, which is identical for all players. For example, this message could say ‘You lost’, with or without a consolation reward (such as a discount code).
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Once your campaign is fully configured, you can publish it online. To activate the campaign, click on "Activate ’ in the Publication tab.

The Instant Win Calendar (IWC) lets you create an interactive calendar by choosing the dates that suit you best. Each day of the calendar features a scratchcard-style mini-game. On the other hand, the Advent Calendar offers a variant: it offers several visual rendering options, as well as a choice of 3 different mini-games for each day. However, it is only suitable for days from the 1st to the 25th of the month. Despite these differences, the two game mechanics work in the same way in terms of collecting data and distributing instant wins.