Description
Every day, Internet users can scratch a square on the calendar and try to win an exclusive prize. Players find out instantly whether they have won or lost thanks to the instant win principle.
Settings tab
You enter the game settings directly in the ‘Settings’ section.
We provide PSD templates to help you create the visuals for your game. Cotations’ and “Zonings” represent the text elements and buttons generated on the game interface.
The breadcrumb trail represents the different stages of the game, broken down into different tabs that you can customise.
To add extra stages to the game, click on the ‘+’ to the right of the breadcrumb trail. You can then activate the Softgate, Post Form, set your payment parameters, etc.
The settings in the first ‘Configuration’ stage of your campaign concern the structural elements that are not visible to players, but which are fundamental to the smooth running of your game. You can make the following settings (some settings are not available with all subscriptions, see our pricing page):
Colour and background image of the campaign (this visual is used on all the pages of the game, in the background). We recommend 1920x1080px. More details in our Design Kit.
Name and description of your campaign (for you)
The subscription linked to the campaign
The page linked to the subscription (fill in the page linked to the subscription first in the ‘my subscriptions’ section of your personal space).
Any members authorised to set up the campaign with you (Team module)
Campaign time zone
Google Analytics ID (if you want to link the campaign to your analytics tool to track a certain amount of game-related data)
Tracking (if you want to link the campaign to your ads analysis tool, to track ads-related metrics)
Geo-blocking (if you want your campaign to be accessible only in the country or countries of your choice)
Campaign period (start and end dates)
Languages (activate the language(s) of your choice. If several languages are activated, the settings will have to be made for each language at each stage).
Sponsorship (activate sponsorship if you want your campaign to go viral).
Don't forget to confirm at the end of the step, so that you can access the settings for the following steps.
Home screen tab
Once you have validated the ‘Configuration’ step, you can configure all the other steps in the desired order or in the order in which the game is displayed. The settings for each basic stage work on the same principle.
Customise text, images, colours and the size of text elements and buttons.
Preview the rendering from each stage of the game
Please note: Make sure you validate your changes to ensure they are taken into account when you preview.
Concept tab
Instant Prizes
You can find the full tutorial on generating instant wins here . You can export the list of winning players from this stage.
Calendar
The ‘Calendar’ section allows you to generate the boxes you wish to display. Enter the start and end dates, and click on ‘Submit’ to create the boxes. You can then configure your boxes independently, in particular by uploading an image for each box. Please note that if you change the date of your boxes and validate again, new boxes will be generated. You will lose your old settings.
Appearance
You can configure the following elements:
Background image (810x700px)
Scratch pictures
Scratch image (.png, .jpeg or .gif) (Dimensions: 620x620px)
Lost' scratch image (.png, .jpeg or .gif) (Dimensions: 620x620px)
Win' scratching image (.png, .jpeg or .gif) (Dimensions: 620x620px)
Text color
Font color of dates
Text if no instant win
Text of the Play button
Font size of the texts
Previous Button
Next button
Calendar
Publication
When your campaign is fully configured, you can put it online. To activate the campaign, click on ‘Activate’ at the slider (this button is a way of making your campaign inaccessible at any time by unchecking the box whenever you want). However, this does not immediately make it visible to Internet users. To make it visible, you will need to communicate the url of the game, and/or install the Facebook tab for the game on your page.
Depending on the subscription you have, you have different options for broadcasting the game. Here are the 2 options:
Communicate your game via the microsite url, an example of which can be found here.You can then distribute the game url via several channels (Twitter, Emailing, etc.).
Integrate the game on your website using the Iframe tag provided, an example here.
Q&A
What's the difference between an Instant Win Calendar and an Advent Calendar?
The Instant Win Calendar (IWC) lets you create an interactive calendar by choosing the dates that suit you. Each day of the calendar features a scratchcard-style mini-game. On the other hand, the Advent Calendar offers a variant: it offers several visual rendering options, as well as a choice of 3 different mini-games for each day. However, it is only suitable for days from the 1st to the 25th of the month. Despite these differences, the two game mechanics work in the same way in terms of collecting data and distributing instant wins.