Description
Launch a competition where participants fill in a form and find out instantly whether they have won or lost. There's no animation or scratch-off boxes. So it's quick and easy to set up.
Test this mechanic and download the documentation (assets, psd templates, renderings).
Configuring the mechanic
To find out more about the very first steps in creating a campaign, we recommend that you start with the following article: General guide to a marketing campaign.
The Instant Win mechanism consists of the following sections:
Configuration: to determine the general parameters of your campaign.
Home page: to import the legal documentation for your game (rules, privacy policy, etc.) and set the parameters for the home page.
Form: to choose the fields for your form and set its design parameters.
Mechanics: to define the parameters of the game and its design. This article will focus on this section in particular.
Installation: to activate and distribute your campaign to your audience.
To see the different options available for each section, we recommend that you read the articles associated with them.
Creating the design of an Instant Win
Before getting started, we recommend that you read this article, which explains the basics of creating graphics on Socialshaker: Creating the graphics for your campaign. As with all the other mechanics, you can choose between using the templates provided or importing your own template.
If you choose the latter option, you will need to create the following elements for this mechanic:
Campaign background (1920x1080px recommended).
Desktop homepage skin (810x700px recommended) and Mobile homepage skin (480×710px recommended).
Desktop (810x700px recommended) and Mobile (480×710px recommended) form page skin.
Game page skin (810x700px recommended) - no Mobile image for this background, it will be resized automatically.
Image for sharing on social networks (1200x630px recommended).
Note that you can use the campaign background as the default background for all pages on Mobile by checking the appropriate box:
Setting up an Instant Win (‘Mechanics’ section)
Instants
Instant Win works with the Instant Win system. To make people win prizes instantly during your campaign, you need to set them up first. To find out more about how to set up Instant Win prizes, we recommend that you read this article: Instant Win prizes
Theme
This module allows you to customise the colour of the prize text (if the participant comes across an instant win), as well as the size of the prize text.
Sharing
To find out how to organise the sharing of a quiz on social networks, we recommend that you read this article: Sharing your quiz on social networks.
Limitations
To find out how to set one or more limitations on your game, we recommend you read this article: How do I limit access to my campaign?
Exports
You can export 2 types of file containing participation data:
The participants export: includes the data of all participants in your campaign. To find out more, we recommend you read this article: Exporting data.
Winners export: includes information about the participant, the date and time they won the prize, and the corresponding prize won. This list can be found in the ‘Mechanics’ > ‘Instant’ > ‘Winner export’ section.
Results: ‘won’ and ‘lost’ page
You need to set the text and visuals of the Desktop and Mobile backgrounds for the two pages Won and Lost. You can also create one or more action buttons, with redirections to a merchant site for example.
Won page
This page displays a title set in ‘Results’ > ‘Won page’, then the image of the prize (set for each prize in the ‘Instant’ section) and the name of the prize (also set for each prize in the ‘Instant’ section) won by the player.
IMPORTANT: To test a winning instant and see how the ‘won’ page looks, we invite you to set up a test instant from the ‘Mechanics’ > ‘Instant’ section using classic generation (generate a single instant, on the dates and times of the test). Then test using the preview. Here is an example of how the ‘won’ page looks:
Lost page
This page is the destination page for all players who have not won a prize. You can set the message you want (it will be the same for everyone). It can be a ‘you lost’ message, with or without a consolation prize (e.g. a discount code).
Q&A
How can I modify my campaign once it has been activated?
You can, of course, modify your campaign at any time - simply make the changes you want and then confirm them using the ‘Validate’ button at the bottom of the page.
How do I run a 100% winning Instant Win?
The platform does not allow you to set up a 100% instant win, as the mechanics are not suitable for this. An instant win corresponds to an interval of time, and the first person to log on within this interval wins the instant win. But here's an alternative for your project:
If you wish, you can start by setting up prizes (larger prizes, for example) via the ‘Winning moments’ module.
Secondly, for the consolation prize (e.g. a discount voucher), you can set up the ‘Lost’ page. In fact, all the people who don't win the large prize will go to the ‘you lost’ page, where you can set up a message like: ‘you won a discount voucher’. NB: all ‘losers’ will have the same message and therefore the same consolation prize.